Le Bon Marché: Los Angeles Rive Gauche

8 months ago by

Le Bon Marché: Los Angeles Rive Gauche

Picture the perfect Los Angeles day: morning meditation, afternoon surfing, an evening of beachside cocktails while watching the sunset…

Well, if you’re in Paris and craving those West Coast vibes, you’re in luck! Parisian department store, Le Bon Marché is opening a new pop-up exhibition called Los Angeles Rive Gauche that celebrates—through a curated edit of fashion, food, and activities—the organic ease of an L.A. lifestyle.

When we first heard about the new pop-up, we could not believe how precisely tailored it is to our Atelier Doré vision and community! It combines both our worlds: our Parisian roots and our new-found L.A. sensibility.

The exhibit is designed around three sections that break into the perfect L.A. day: sunrise, sunlight, and sunset. For sunrise, you’ll find dreamy tie-dye, cashmere sweaters from The Elder Statesman (that I’ve coincidentally been dreaming about for weeeeks) ideal for a breezy morning, and Alo leggings to wear for your morning flow at Le Bon Marche’s temporary yoga studio, set up within the pop-up! For sunlight, you’ll find yourself enjoying a healthy bite from Cali-inspired, Parisian café, Echo Deli, watching professional skateboarders rail the custom mirrored full-pipe suspended above your heads within the store (!!), and popping into the Goop Lab to browse Gwyneth’s latest skin solutions. For sunset, you can indulge in a new tattoo from famed L.A. tattoo artist Dr. Woo (he’s setting up shop for a two-week stint in the department store!), slip into some sexy Jacquie Aiche jewels, and sip on delicious California wines.

Whether it be the laid-back surf culture, the focus on wellness and inner beauty, or the starry-eyed, Hollywood-style entertaining, Le Bon Marché’s Los Angeles Rive Gauche is a true testament to everything we love most about the West Coast’s aesthetic and mindset. If you’re in Paris, pop in! It just might feel like a day in the life of G!

The capsule collection is available online at 24 Sèvres and in-store at Le Bon Marché through October 20th.

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