J'aime

Double-O-One

3 years ago by

Double-O-One

Piaule, a report.

Ok, so my Bond reference might seem random, however, it’s more to the point that every great series starts somewhere. And as long as the first introduction is a strong one, with a good narrative and the distinct possibility that it could keep going… Well, you’re onto something!

Piaule is a new homewares brand, launching with just one product off the bat: a beautiful, made in Japan bath towel, made with 100% hand-picked raw materials. A light and luxurious towel. If it sounds simple, that ‘s because it is. But each object they release (every two months), will be just as special with just as much attention to detail.

Plus, the imagery is beautiful! I can’t wait to see what they roll out with next…

And after all, what could be a more necessary mini luxury than something we need ever day like a towel?

 

Photos: Laurence Ellis for Piaule.

2 comments

Add yours

From the Archives

Spring Trends
  • Spring Trends
  • This or That
  • Happy Holidays!
  • #AtelierDoreDoes
  • How To...
  • Things I Learned
Ganni Girls

Ganni Girls

Spring Trench Atelier Dore

The Spring Trench

embroidery atelier dore

Embroidery Details

Modern Romance

Modern Romance

The Bold Blouse

The Bold Blouse

And We’re Off!

And We’re Off!

Summer Breeze

Summer Breeze

Pajama Party

Pajama Party

Spring Whites!

Spring Whites!