What is fashion today?
That’s the question that keeps coming up with me and my friends – whether they work in fashion or not.
Fashion weeks are not a direct inspiration anymore – there are so many shows, so many seasons and mid-seasons that it’s difficult to follow, except for a few events that are still amazing, but they’re more entertainment than anything else (and I have nothing against that, I love being entertained!) and, sometimes, gorgeous clothes (but we’re not too sure how to adapt them to real life).
Trends are unclear and fleeting. Some still pop here and there, but do we even see them in the street?
Same thing for it-bags and it-shoes. It makes me yawn just thinking about it.
(All right, even though it’s been impossible to find the Gucci it-jeans of the season – all right, all right!)
But just because the way we consume fashion has changed, it doesn’t mean we’ve stopped loving it.
It’s just that now fashion is more personal – it takes place in smaller circles.
I was talking about this the other day with my friend who works in marketing. She manages a big clothing brand. These days, talking about fashion means talking as directly as possible to a small group of individuals.
Of course, it has everything to do with the explosion of social media.
Now that we’re all making our own media, we don’t really look at the big ones for inspiration anymore – we look at the people in our newsfeed. And we take turns inspiring each other.
Like fashion communities.
At the same time, fashion is not limited to just clothes anymore. Because, when you follow someone who inspires you, you’re not only looking at their OOTD (outfit of the day) but also where they eat, where they go on vacation, and what kind of music they listen to.
Fashion is now a part of a whole lifestyle, and that makes it even more fascinating, less dictatorial, and more inspirational.
Brands are starting to understand this, and social media is pushing them to adapt and find their voice – they aren’t just selling clothes anymore, but a narrative, a point of view, a certain way of living.
The importance of finding out what you stand for.
That’s how we’re trying to talk about fashion on the blog. The things that interest us. The clothes that go with our lifestyles. And what people are wearing around us every day, the people who inspire us. More intimate, more personal, but just as exciting.
I often wonder, what’s your approach to fashion these days? What are your favorite brands? Who inspires you?
Translated by Andrea Perdue