We’ve talked about fragrances many times on the blog, but we’ve never really looked at how inspiring they can be. So when Stella McCartney’s team asked us to work with them on a project for STELLA Eau de Toilette (a scent I love), we wanted to see what it might inspire people to create…
We asked two of our favorite florists, Denise from Flower Girl (remember the first time I met her?) and Taylor from Fox Fodder Farm, to build arrangements inspired by the fragrance – and they told us a little about what it’s like to be surrounded by flowers all day, and how similar it can be to working in fashion.
The arrangement that I created tied into the notes within the fragrance, the feeling that it brought out for me of femininity… I pull inspiration from everything – from the seasons, to fashion, to food, to art, an intriguing color, to the creative people around me that I am lucky enough to call friends.
I think that one’s style is constant, but there tends to be a need to dress the part based on what the day and or night holds in my flower world.
Taste is the major influence in the relationship between flowers and fashion. Like anything aesthetic or design driven, there are trends that are always moving and changing but taste is constant. One can approach their relationship with flowers the way one approaches fashion and beauty.
I looked at the main notes that are in the perfume and really wanted to create something that respected the elements of contrast that exist in the fragrance.
Working with a material that is so fragile and delicate, you don’t always have the control and are at mercy of the material. But I also kind of enjoy that aspect as well.