People Making Things

Ulla Johnson

1 year ago by

Ulla Johnson

I have long admired Ulla Johnson’s ability to capture femininity with a sense of fluidity and movement. So although this may not be a full look book, the designer’s Fall / Winter 2017 campaign can not go unnoticed. The vibrant landscapes of Iceland where it was shot provides an ideal juxtaposition of hard & soft. An idea that falls perfectly inline with this collection’s warm color scheme and slightly edgier approach.

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4 comments

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  • You are right…. The backdrops are stunning and feel so amazing with the silhouettes of the collection…

  • I love Ulla Johnson but it drives me nuts they only go up to size 10. What’s up with that?

  • Hi Helena,

    I hear you! I don’t have an exact explanation, but the good thing about many of Ulla Johnson’s designs are that most silhouettes tend to be loose and free flowing. A detail that may allow someone who typically wears a 12 or 14 for example to make it work!

    Thank you for your comment, appreciate opinions like this! :)

    All my best,
    Tori xx

  • Hello Helena,

    I came to the blog and just saw your message. First of all, thanks a lot for your feedbacks ! The reason why we don’t have size 12+ is because we are still a very small company, and it costs a lot of money to add more sizes. As we grow, we hope to be able to offer more sizes in the future :-)

    Have a great day.
    Coralie

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