The Acne aesthetic is generally clean, and minimal, and constant. What I love about their most recent campaign(s) is that the visuals feel like found images. Something vintage that somehow remains relevant all those years later. And even cooler, the SS17 collection was all about looking out into the world – and so they featured artists and creatives from many countries to be shot by none other than Paolo Roversi. Too cool.
The final images feel hopeful and bewitching, like you want to know a bit more about not just the clothes, but the women themselves.