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Ninety Percent

4 months ago by

Ninety Percent

A note from our rockstar intern, Cienna

If you’re like me and you’ve jumped on the sustainable fashion bandwagon you will love this brand! Ninety Percent, is a London-based label that launched this year encouraging shoppers to #DressBetter. They strive towards sustainability using fabrics like organic cotton and Tencel in their production and not only this, but 90% of their profits get distributed between charitable causes and those who make the collection.

Each garment has a unique ’Care Label’ attached to it. Once you get your items you’ll go online, enter your code, and vote to support a cause of your choice. Children’s Hope, War Child UK, and Wild Aid are of the charities available to vote to give your donation.

At the end of each year Ninety Percent will calculate how much each charitable cause will receive with 80% going to the causes, 5% to those who made the clothes, and 5% to those who run the brand.

Get online and shop the collection here… I already know I’ll be in this body suit ALL summer long.

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  • Please give a shout out to Fashion Revolution Week. They are up against the giants of capitalism and can use the pat on the back for all the hard work.

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