People Making Things

Alexa Chung

5 months ago by

Alexa Chung

There is something interesting happening in fashion, and it isn’t to do with the traditionally educated creator, esteemed solely for their designs. Rather, it’s the utilization of popularity, specifically, the capitalization of the “It Girl.” Women who were once admired mainly for their street style and social lives are taking their commercial appeal and transforming it into full-blown brands. And I have to say, I’m pretty interested in the movement – they’re showcasing a realistic approach to fashion and design, which I am all about.

Rouje by Jeanne Damas, HVN by Harley Vierra Newton, and now, the launch of Alexa Chung’s first RTW collection – each an explosive representation of their own personal styles, that feels approachable and most importantly wearable. Take Ondine’s blue Rouje jeans & Colleen’s HVN slip as shining examples. I have yet to see Alexa Chung’s collection up close, but from what I can see online, it most certainly captures her cheeky, British style in all the right retro funk, boy-meets-girl type of ways. A look she is known for, and the rest of us would be wise to give a go.

For now I’m riding the It Girl train and looking forward to seeing how Alexa (and others!) evolve their brands.

0 comment

Add yours

From the Archives

New York Street Style
  • New York Street Style
  • Three looks
  • Career Stories
  • Morocco!
  • Only the Essentials
  • Style Stories
Do You Uniform?

Do You Uniform?

Elegant Alice

Elegant Alice

Modern Femme

Modern Femme

Something Old, Something New

Something Old, Something New

fashion sissy atelier dore photo

A Coffee Break with Sissy

fashion street style alyssa coscarelli atelier dore photo

Alyssa in the City

fashion street style ally walsh atelier dore photo

Ally in New York

fashion street style anahita moussavian atelier dore photo

Reevaluating the Ruffles

fashion street style silja atelier dore photo

The Summer Jumpsuit