The Backpack is Back

2 years ago by

We’ve talked a fair bit about backpacks on the site – agreeing that sometimes they feel juvenile while other days their convenience can’t be beat. I find myself always coming back to them (oof, pun intended??) and about every five years, the Chanel backpack re-emerges victoriously and reinvents itself.

It’s the item every girl I know has a not so secret crush on – the item that you can see and develop a nearly immediate sense of urgency to scour eBay, Etsy, and every other designer resale site in hopes of finding your very own. MUSTOWNNOW!!!

Do you share my sentiments on the backpack? Are you as enthused as I am about the latest Chanel version with different colored chain straps?

Chanel Backpack, available at

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Add yours
  • Chrissie Dyson April, 2 2017, 9:41 / Reply

    Sadly they give me backache :(

  • I have a super cool commuter bag, like a backpack that holds a laptop well. I love it and it’s super slim!

    -Kirsten //

  • The shape of this backpack is very similar to a bucket bag. Have a look to our colorful Bucket bags on our website

  • Janani Krishnan April, 2 2017, 1:54 / Reply

    I’ve never liked backpacks until recently when the functional convenience of their structure really appealed to my aching back. And to my joy I’ve discovered that backpacks can be aesthetically pleasing and practical. My current fav is this gem from an Indian Brand called the Burlap People

  • I am loving this resurgence of backpacks in a combined sporty practicality and chic, feminine silhouette. Win win!


  • The backpack will always remind me of my 30th birthday. In 2015 I bought myself a Mulberry Cara Delevingne backpack in the oxblood color. The most expensive bag I own. Then shortly after I became a mother(not because of the backpack haha) and I haven’t used a handbag since. Before this backpack, I had a Texier Bucket bag, which will always remind me of my wedding(i bought it shortly after) and I thought we will grow old together. Now my feelings have changed and I think I’m committed to a long relationship with this backpack.

  • Jolie sélection de sac à dos ! J’en ai justement recherché récemment et je suis tombée sur pleins de sacs identiques à ta sélection. Nous avons donc les même références !
    Bonne journée

  • Super sélection, j’aime beaucoup !

    Bisous, et à bientôt !

    Manon ? –

  • Poplab April, 4 2017, 2:10 / Reply

    oh non définitivement je n”y arrive pas. mon rêve? pouvoir ne plus porter de sac ni sur le dos ni ailleurs :) une banane? on je plaisante même s’il y a eu une percée fashion.

  • Ai-Ch'ng April, 6 2017, 11:33 / Reply

    First, well-done on how elegantly this website appears on my computer: the feasy-to-see ont that we type in the comments box, the kinder-to-my-eyes palest of breys (beige-grey) on the background.

    Speaking of “back’… I don’t think that it’s so much that the backpack is back, but more that we feel that we need both hands and arms free again: maybe it’s this need to feel unburdened, free to run when we need to, whilst carrying a little more of our essentials to last a whole day, or three, without returning home.

    I get quite bad back-ache and knee-ache, and found that the best back-pack I’ve ever owned is the super-soft leather one by Isaac Reina. It is completely basic (no lining, so it’s incredibly light but still very strong) in the thinnest, most supple leather, so the it barely weighs anything. And, when I carry my essentials and a book and water-bottle and light sweater, it still feels like nothing on my back. Small enough to hold in my hand, and with straps almost 2 inches wide, this is the best investment I’ve ever made, in red, electric blue, black… tan… and when almost empty, it folds and rolls up like a tiny, supple little clutch for evening.

    It’s this kind of back-pack that will always have place in my heart, and on my back.

  • Could hardly focus on the backpack…that outfit is everything.

  • Me too!

  • Maxine April, 7 2017, 4:53 / Reply

    So I arrived in Japan, ready to spend 5 weeks working and traveling. The land of the backpack. Here I am, slogging away with a bucket handbag that has my laptop, notebook, travel purse, extra jersey (March in Tokyo has been COLD!), battery pack…bla bla bla…all overflowing, giving me a wonky back and all.

    I resisted the backpack. Initially. Simply due to me being transported back to high school every time I put one on. The lack of femininity that I felt in wearing one (all in my own head, of course). And then – I found it. The backpack that could travel, not make me look like a hobo AND also contain all of my things.

    And what do you know. Here I am doing 17,000 steps a day and only worrying about whether or not I am going to get bunions on my feet, rather than slipping a disc in my back. And hands free!

    Highly recommended.

  • good blog thanks for share with us

  • Medina April, 9 2017, 6:56 / Reply

    Love backpacks, but one question: how do you wear it without feeling insecure about someone stealing something from inside it while you’re waiting in line, etc??

    A lot of the local Malaysian brands have a zip on the inner back, but the ones I love from the high street and designer ones dont, and Im mega paranoid about losing my wallet.

  • Could hardly focus on the backpack…that outfit is everything

  • First, well-done on how elegantly this website appears on my computer: the feasy-to-see ont that we type in the comments box, the kinder-to-my-eyes palest of breys (beige-grey) on the background.

  • That’s why I came to Japan, ready to work for 5 weeks and travel. Backpack Land Here I am going away with a bucket handbag in which my laptop, notebook, travel wallet, extra jersey (march in Tokyo has cooled!), Battery pack … blah blah blah … all overflow I am giving an ugly back and all to me. I opposed the backpack. in the beginning. Just being taken back to high school every time I put on one. The lack of femininity which I felt in wearing one (all in my head, of course). And then – I found out. Backpack which could travel, do not look like a hobby and include all my stuff and what do you know. Here I am doing 17,000 steps in my day and only worried whether I am going to take fire on my feet rather than slipping the disc on my back. And hands free!

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