At the end of Milan Fashion Week, Marni hosted a one day pop-up flower market at Rotonda della Besana in honor of their 20th anniversary.
It was such a beautiful scene and atmosphere – I’m so excited to be able to share these photos with you. It’s pretty interesting when a different way of sharing a brand’s aesthetic is created. Even more at a moment when there is more and more fashion shows every fashion week – it gets so difficult for designers to stand out.
The Marni world is special. Italian, complex, intellectual, fun and beautifuly colorful at the same time – A flower market was the perfect way to celebrate the spirit of the brand.
The event was full of life – people were shopping for gorgeous flowers that were then wrapped up in special Marni printed paper, enjoying food, drinks and soaking up the beauty of their surroundings. The whole event was really magical and of course, anything that brings together lifestyle and fashion holds a special place for me…
There is so much to share that today we’re going to do a “Marni Special” so come back later for more!!!
Oh, by the way, today I’m debuting one of our new layouts! What do you think?
Big kiss and a loooot of flowers to you!