Flash Player

7 years ago by

There’s something really interesting going on in style in Florence. It’s a place called Luisa. It’s is a multi-designer boutique that’s been on the Via Roma for two generations. When you get inside, you find a very distilled selection featuring edgy designers and couture pieces to fall for. It’s not exactly what you’d expect from the Florentine cliental, really chic but not exactly ready-to-wear like à la Mark Fast or anything. So… What’s the secret?

Luisa’s secret is it’s online store, Luisa Via Roma. The site is a good example of internet success. It’s known by fashionistas the world over. Voilà. I’m not going to write you a thesis, but I think it’s cool that the internet brings style to life outside of the world capitals.

So quick. There I am, blissing out on Manish Arora’s awesomely flashy collection when I see a tall thin girl, wearing blood-red patterned tights and boots that exist somewhere between thigh-high land and Wonderland, and I think to myself that her insane view on style reminds of me something.

And then suddenly I recognize her: It’s the same girl I saw on that London train wearing sex-shop garb.

Et voilà! Ania is the assistant buyer for Luisa Via Roma, Silvano. She has the coolest style, body conscious and fun, always with a detail that’s “a little too much.” A little too bright, patterned, or clashy. I love that she’ll put it together with some chic sportswear.

You know what though, she’s a little more toned down in these photos than usual. But she told me we’re in for a treat during fashion week… And that’s she definitely going to let loose! And are you going to have your dog with you as well? Cool!

Translation : Tim Sullivan

120 comments

Add yours

From the Archives

Recipes
  • Recipes
  • In Her Words
  • French Gurus
  • Wellness
  • 10 Years of the Site
  • Pardon My French
Britt Maren’s Chocolate Beet Cake

Britt Maren’s Chocolate Beet Cake

Oliviero Borgna’s Pasta with Broccoli Raab + Sausage

Oliviero Borgna’s Pasta with Broccoli Raab + Sausage

The Smile’s Turkey & Cabbage Salad

The Smile’s Turkey & Cabbage Salad

Dick Page’s Lamb + Winter Vegetables

Dick Page’s Lamb + Winter Vegetables

Lexie’s Olive Oil Cake

Lexie’s Olive Oil Cake

Sauvage’s Ricotta Dumplings

Sauvage’s Ricotta Dumplings

Ruby’s Cheeseburger

Ruby’s Cheeseburger

Kingsley’s Guinea Hen Egg

Kingsley’s Guinea Hen Egg

Malibu Farm’s Paella

Malibu Farm’s Paella