If I had the time (but I’m at Starbucks in between two shows) I’d tell you the story of how Céline has been totally revamped ever since Phoebe Philo arrived, how the brand started over completely from scratch, how they perfectly orchestrated the way they would change their image, and the incredible impact Phoebe’s arrival had on the fashion world.
Nothing was left to chance, not even the things that take a long time to manage, like the redistribution and redesign of all their stores.
But anyway, you know all of that already, plus, I’m at Starbucks.
When Philo arrived, she basically tore down the wall papers of the existing stores – the blank walls gave the stores an unfinished look that worked so well, we all wondered if it was just Céline’s stores new signature style.
Then there was a wave of reopenings – and this store (which is right by our Studio, help!!!) is the first one I’ve seen with the new renovations.
The unfinished look is gone – everything has been carefully thought out down to the smallest details, from the (unbelievable) marble flooring to the natural furnishings, all the way up to the ceiling, which is made of layers and layers of flame retardant spray.
I love it, so I decided to go take some photos there the other day, and I think I’m going to copy the big plant idea (it’s the only thing I can actually copy, haha) for my new apartment.
So there you go – now I’m doomed to walk by this magnificence every morning and it’s going to be sweet torture.
Thanks to who? Thanks to Phoebe.
Céline, 67 Wooster Street, New York NY
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Translated by Andrea Perdue