celine-store-soho_garance-dore_1
celine-store-soho_garance-dore_2
celine-store-soho_garance-dore_3
celine-store-soho_garance-dore_4
celine-store-soho_garance-dore_5
celine-store-soho_garance-dore_6
celine-store-soho_garance-dore_7
celine-store-soho_garance-dore_8
celine-store-soho_garance-dore_9
celine-store-soho_garance-dore_10
celine-store-soho_garance-dore_11

3 years ago by

If I had the time (but I’m at Starbucks in between two shows) I’d tell you the story of how Céline has been totally revamped ever since Phoebe Philo arrived, how the brand started over completely from scratch, how they perfectly orchestrated the way they would change their image, and the incredible impact Phoebe’s arrival had on the fashion world.

Nothing was left to chance, not even the things that take a long time to manage, like the redistribution and redesign of all their stores.

But anyway, you know all of that already, plus, I’m at Starbucks.

When Philo arrived, she basically tore down the wall papers of the existing stores – the blank walls gave the stores an unfinished look that worked so well, we all wondered if it was just Céline’s stores new signature style.

Then there was a wave of reopenings – and this store (which is right by our Studio, help!!!) is the first one I’ve seen with the new renovations.

The unfinished look is gone – everything has been carefully thought out down to the smallest details, from the (unbelievable) marble flooring to the natural furnishings, all the way up to the ceiling, which is made of layers and layers of flame retardant spray.

I love it, so I decided to go take some photos there the other day, and I think I’m going to copy the big plant idea (it’s the only thing I can actually copy, haha) for my new apartment.

So there you go – now I’m doomed to walk by this magnificence every morning and it’s going to be sweet torture.

Thanks to who? Thanks to Phoebe.

Céline, 67 Wooster Street, New York NY

Click on the arrows to see more images…

Translated by Andrea Perdue

34 comments

Add yours

From the Archives

The Skin You're In
  • The Skin You're In
  • In Her Words
  • French Gurus
  • Wellness
  • 10 Years of the Site
  • Pardon My French
Flaws and All

Flaws and All

would you illustration garance dore

Would You?

beauty viva la bush sonia sieff garance dore photo

Vive le Bush!

Living Raw with Mimi Kirk

Living Raw with Mimi Kirk

Jaws

Jaws

Hands

Hands

Sun

Sun

Body Happy

Body Happy

Stranger Things

Stranger Things