How To / Tell A Story

When people ask us what we do at Atelier Doré there are a lot of ways to answer—we have the site, we collaborate with brands, now we’re doing these events and retreats—but everything always comes back to the idea of story. At heart, we’re storytellers. Garance has been telling stories through images and writing for years, so of course this was the obvious choice for the theme of our first retreat. Throughout the week, our guests attended workshops held by Tracy McMillan, Garance, and Morgane Sézalory where we dove deeper into the core of the idea of story: fundamentally, visually, and as a brand. And then in the afternoons we visited local artisans and had a chance to hear stories from people who are living and working in Marrakech—many of them expats who have come to call Marrakech home, and work with local craftsmen to produce an array of products that take a mastery of technique and skill.

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From the Archives

Beauty Minutes
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A Beauty Minute with Cyndle Komarovski

A Beauty Minute with Cyndle Komarovski

A Beauty Minute with Jane Larkworthy

A Beauty Minute with Jane Larkworthy

beauty minute gabby richardson atelier dore photo

A Beauty Minute with Gabby

A Beauty Minute with Teuta

A Beauty Minute with Teuta

beauty minute ally walsh atelier dore photo

A Beauty Minute with Ally

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A Beauty Minute with Ariana

beauty minute reese blutstein atelier dore photo

A Beauty Minute with Reese

beauty minute brooke neidich atelier dore photo

A Beauty Minute with Brooke

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A Beauty Minute with Calu

Morgane Sezalory: A Freedom Inside

This week on Atelier Doré is dedicated to our Moroccan retreat called “The Art of Storytelling.” We hope to share some of the lessons we taught and learned. So, when we asked our retreat guests who would be one of their dream speakers, Morgane Sezalory came up more than once. We were so happy. She was on the top of our list, too. Fast forward to a few months later and here we are, on the rooftop of Hotel El Fenn. The sun is shining and I’m sitting here with Morgane. How did she create Sézane, the amazingly successful French brand, and how does she manage success? You’ll see in this episode that Morgane is not your typical entrepreneur. As she describes herself, lazy and messy, it’s by using her vulnerabilities that she created such a special destination for women. Alright, meet Morgane!

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