Today I’m happy to present you a letter from the Studio – you will understand once you read it why we wrote it together. And I want to personally give you a big hug and wish you a great holiday season. Time to chill – see you next year!!
A few weeks ago, we sat around the couch for our weekly editorial meeting. It kicked off with “Ok, what are we posting during the holidays?”, the big question heard around the world’s conference rooms. We threw around some ideas and one really stood out. Emily said, “Guys, how about we don’t post and we write a letter to our readers instead, explaining why…” So here goes everything!
2016 started off really exciting, and for good reason because the past year has seen the studio triple in size and grow beyond all expectations. In March, we posted the first episode of our podcast “Pardon My French” and introduced a new way to share in-depth conversations with people who inspire us. We also launched the “Art of Life” and “In Her Words” features. Through “Art of Life”, we discovered people who live with intention and are truly driven by creativity. “In Her Words” created a space where women could tell their story in their own way. They’ve opened their lives to us and made us proud to have a voice. Needless to say, this will only become more important to do and champion. And last but not least, we turned 10 which may not sound like much but in blog years, it’s a big deal!! Our anniversary was an opportunity for G and the team to reflect on how we’ve evolved, and the things that have remained, like Garance’s drive to tell honest stories and talk about fashion and beauty in a different, exciting way. It’s been a year of trial and growth as we define what the next 10 years will look like.
All that being said, it was also quite a year for everyone. Daily stress is always there of course, but we are all feeling the collective stress of the world and it can sometimes be hard to find optimism. This may seem a little self-indulgent because we have nice lives and we know it, but we are also very aware of the bigger picture. Good thing there’s been a lot of epic greatness too. 2016 gave us a badass Patti Smith accepting a Nobel prize and the joys of infrared saunas. Beyoncé made Lemonade and Winona is BACK (thank you Stranger Things). And we can’t forget Ellen’s tears of joy, the weird but hilarious face-swap craze, the pure genius of Hamilton…It’s been a whole lot to process.
So we got to thinking about “processing” and the role that the internet plays in our lives and our world (broad topic but stay with us here…). The amount of content that flies at us every day plays a huge part in how we take in ideas and events. As we’ve shifted our perspective to include the important concept of sustainability, we’ve looked inward to understand what this means for us, in terms of fashion, consumption, and beyond. We aim to bring inspiration and encourage creativity and we want to talk to you when it matters, not just for the sake of getting your attention and crowding your mind. With all of this in perspective, it only seemed natural to take a step back and provide some peace and quiet over the holiday break, some processing time.
Sooo…we won’t be posting here until January 1st (though you can catch our greatest hits of 2016 on social!). We are taking the time with our families and friends to be reminded of what LOVE can do, and we hope you find the time to do the same. We will take a break from our computers to take care of ourselves and others in true holiday spirit (alright, maybe a little Westworld here and there). We want to put our phones down and talk to people, take the time to learn from the generations of women before us, and simply unplug.
We’ve never been more grateful to have a voice and we promise to use it. We will come back courageous, ready to tell stories in a positive and influential way. More than ever, we want to connect with you through features that inspire us to lift each other up, stand up for what is right, create our own rules and our own art of life. So cheers to 2016 – we made it, and it’s a beautiful and crucial time to be alive and kicking. We are so happy to have you along for the ride. See you next year – we’re confident it’s going to be a good one.
Xo Studio Doré – Garance, Emily, Audrey, Alison, Brie, Brittany, Carie, Erik, Natalie, Pia, and Tori.