The beauty at TOME this season was so dreamy!
There were a few things I loved about it. Ok, so I loved all of it, but here’s why…
Their casting was so diverse, and there was an equal split of different nationalities and skin tones. Plus they had models that ranged from the typical late-teens all the way through to their forties! But it didn’t at all feel novelty — it really felt like a celebration of women and beauty, with no parameters on age or ethnicity. A great approach, don’t you agree?
The actual “beauty look” was about natural beauty. Even the makeup, as strange as that sounds. How they approached it was to start with a natural base, and then they started to slowly erase the signs of the makeup until it was just a very light coverage that allows the natural skin coloring to come through. The matte lip stain is applied but then slowly dabbed off to the same effect… And just a light gloss on lids to accentuate the authentic matte skin.
Hair was styled to look as though each model had just stepped out of the shower, with the idea that every woman, everywhere – no matter what kind of hair they have – will always have that moment when they run their fingers through their hair after a shower. A really simple premise that’s cool and unifying.
And the effortless, easy and pared back beauty look is really a great statement: fashion should put authentic, natural beauty in focus! What do you think of the idea? Is it too simple for fashion week? Or is there something fresh about it for you? It’s not quite what Marc Jacobs did for spring 2015 (no makeup at all!), it’s a little more than that – but a similar idea, executed in a completely different way…